Communication platform and slogan development, and visual communications correction of "fitness clubs for winners" network
World Class is the founder and the well known leader of domestic fitness movement which now can be regarded as the best one in its field and can represent Russia in the list of top 25 world fitness club.
To develop the communication platform and slogan of the brand, and to correct the system of visual communications for World Class fitness network.
World Class positioning was formulated like «Fitness clubs for the winners». Network Clients (among them are famous Russian entrepreneurs, sportsmen, actors, politicians, and public figures) are perfectionists. They always want to be the first and win with complete commitment — primarily, they compete with themselves. And the new slogan «Courage to be the first» expresses this message in the best possible way. The corrected visual image of World Class completely corresponds to astrong character and a leadership status of the brand — it is bright, distinguishable, aggressive enough, and at the same time certainly «expensive» and «stylish». High-quality posed photography images of famous Russian sportsmen and sportswomen whose plastic movements additionally communicate a special energy of the World Class brand added the distinctive flavour to the chain corporate design, are the heart of new corporate identity.