Naming and packaging for the umbrella-brand of wines
Vinorum - an umbrella brand of the vine producer and importer.
To develop a new name and packaging.
The new name Vinorum, all of the visual constants and style using standards were developed for the umbrella brand. There were also created series of the tags for the vine, produced in different countries: Italy, France, Germany, Moldova – taking into account specificity and traditions of the region for Russian perception