New packaging for high-quality extra virgin olive oil
Branding company DDVB developed a brand of Tesoro Spanish olive oil. The new product has appeared on the shelves of Russian stores in 2010. At year-end manufacturer noted a significant increase in sales and decided to expand the line - to bring to market a more expensive olive oil first cold pressed Tesoro 100 % Extra Virgin.
In Russia there is not much experience in the culture of olive oil consumption, so the traditional design of packaging, familiar to European consumers, it is difficult to differentiate the Russian market, regardless of the manufacturer. Therefore, DDVB was tasked to develop the concept of packaging, clearly differentiating varieties and Extra Virgin Olive Oil and actively different from existing competitors.
The proposed concept communicates the quality and properties of the product. Bright typography and two proprietary olives, forming an inscription 100 %, not only pay attention to the particular buyer is not made of refined olive oil Tesoro 100 % Extra Virgin, but also help to easily differentiate grade oil. Result: In 2011, sales of olive oil under the brand name Tesoro increased by 135 %.