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Steingot: geometry of quality

Unusual image for the high-tech manufacturer of construction supplies

Background:

Steingot – is the producer of vibration pressed concrete. It is the most modern factory in Russia, that serves construction supplies market in Moscow region. An extensive range of products, manufactured on the German equipment, includes paving tiles, wall blocks and curbs.

Challenge:

To develop a corporate identity and visual attributes for the Steingot company.

Solution:

Modern technology, perfectionism in business and the highest quality of products – all of this determined the visual image of Steingot. It is minimalistic, but perfect forms, that associated with blocs produced by the company. 

Designers created a special stylistic element, that has brought friendliness, diversity and warmth into such undemonstrative style - a dog, formed of modules, that can be easily reproduced from Steingot’s blocs. Due to the wide opportunities of image transformation, corporate identity has become vivid and varietive, while keeping its German clarity and integrity.

 

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That is why we have never engaged in creativity for creativity, clearly aware of the fact that the results of our work should be most effectively contribute to solving business problems.

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