Positioning, naming and identity for Olympic village resort
On the eve of the Olympic Games there is a construction boom in Sochi, and as a result, there is an strong competition for buyers who are willing to make a house pre-purchase and settle the apartments after the Olympics.
To develop positioning, naming and corporate Identity for a townhouses and low-rise buildings village.
Simple, but ironic and bright name for the village - Sochnoe - was developed. The logo in the shape of the S letter resembles juicy orange slices and sea splashes. Corporate identity emphasized lots of advantages that apartments purchase in the village gives to the buyer. Two elements - the sun and summer sports, as well as snow and winter sports - were put in basis of corporate identity.