Corporate identity and signage system for the park complex
There is a trend in Moscow to upgrade and develop parks and recreational areas (for example, Gorky Park, Kolomenskoye, etc.). Parks and recreation areas historically located in the Northern District of Moscow, are not connected to each other.
As a basic element of visual communication a symbl of stylized 'geotag' was chosen. Proposed visual image will not deter more mature audience, but additionally attract youth.
Each park has its own name, logo, corporate color, sign and pattern that visually reveal the specifics of a particular area, thus simplifying navigation for visitors. At the same time, the unity of logo shapes symbolizes the involvement in the Northern Parks complex, thus forming a parkland associated with the complex (not just separate parks) in minds of visitors.
Northern Parks complex consists of 6 areas.
Eco-park is a natural area designed for walking. Lush green, as well as the contours of grass and leaves in the logo and pattern help fans get some fresh air and unmistakably choose a route.
Navy Museum is for intellectuals and those interested in the history and development of the Navy in Russia. They serve as a benchmark for the submarine and celadon.
Good Park is the best place for family weekends. It concentrates all the attractions, cafes, playgrounds and a beach. Follow the signs with a tent and stay cheerful orange.
Sports lifestyle fans will appreciate open Cheerful Park with walrus club. Purple color signals about bikes ride and active games.
The River Station Park on the contrary, is for those who prefer solitary walks on the river boat. Looking for a ship, waves and blue color.
Walk under the canopy of apple trees may be great in Zakharkovo Park inamed so by the village, situated on the north-west of Moscow in the 1930s. In the 50-ies of XX century in the territory was occupied by apple orchard, which has been preserved to this day. Can not go wrong following the apple in the logo and the color red.