Visual image of the new line of vegetable juices for the market leading brand
"Sady Pridonya" is the full cycle enterprise with its own resource base. It makes the list top three producers of juices and baby food in Russia. For 20 years, the company produces wide and very diverse range of juices, including juice of direct extraction of its own raw materials, nectars, drinks and plant-based baby food.
The self-named consumer brand "Sady Pridonya" is the real pride of the Company. It’s one of the five most popular juice brands, deservedly won the trust and love of customers. Apple juice is grown in Company’s own orchards, ant it is the basis for a big number of flavors of this line.
"Sady Pridonya" line of 300 ml juices in glass bottles was made in 2014. It is intended for a wide age range of customers and has already won their recognition. It should be noted that the expansion of the range of the brand is carried out exclusively in the vector of healthy eating. This year the line will be filled up with vegetable juices. The company focuses on the development and promotion of juice from vegetables, as they are good for health, contain less natural sugars and calories.
Today, "Sady Pridonya" 300 ml juices in glass bottles are presented in retail stores mainly on the shelves of baby food - along with the "anchor" range of the company, but it doesn’t correspond with distribution strategy of vegetable juices.
In connection with the company's intention to expand the range of vegetable juices, it is necessary to develop a qualitatively new design and form of the label to ensure proper distribution of the product exclusively on the juice shelf, attracting the attention of active adult audience (men and women who look after their health and adhere to the principles of healthy eating).
DDVB Agency has developed a new label, the shape of which found "elegant" continuity of the company's logo. Vegetable compositions occupy a large part of the label, but due to the appearance the perspective in the frame, the picture does not overload the visual space. It is perceived easily and smoothly, emphasizing its "natural" design and all health benefits of vegetables.