Name and corporate identity of diversified agro-industrial company brand
Rosfood Group of companies is an importer and supplier of foodstuffs on the territory of the Russian Federation (meat, frozen and chilled sea foods). Rapidly developing new business lines and constantly extending the range of products, the company has always dealt with and will continue to deal exclusively with foodstuffs.
To develop the corporate identity for the multibusiness company engaged in trade and production of a wide range of foodstuffs.
The developed logo represents life energy which is received by all living beings from the sun and is circulating in eternal natural cycle. It is this energy that is delivered to us by Rosfood, along with its foodstuffs. The orange color accentuates the sunny characteristics, warmth, and vitality, and entwinement of subtle recognizable shapes demonstrates interrelations of all living beings and at the same time the diversity of Rosfood products. The complexity of the logo made it possible to make the whole style extremely simple, based on adequate use of color and logo elements which form the recognizable pattern. As an additional color fresh green which highlights freshness and naturalness of Rosfood portfolio was chosen.