Positioning, name and unique image of the new brand of "experience as a present"
P.S. box is a gift certificate for a variety of services: skydiving, flying in aerotrube, scuba diving - for the most extreme audience; thai massage, chocolate body wrap, paraffin therapy - for people who like to relax; a romantic dinner, a walk on the boat - for lovers.
To develop positioning, naming, corporate identity, package design, and website for the company that offers an adventure as a present.
A present is, first and foremost, a message, and only then it is an object. «Present is the message» — this insight formed the basis of positioning of the new brand. While we make presents, we want to tell something to that special someone. We called the brand P.S. box because Post Scriptum that ends a letter explains the meaning of the above-mentioned things. P.S. bоx is a box with Post Scriptums, a box of messages, a box of meanings. The design of the gift boxes also serves the purpose of message delivering. Two package lines were developed: classical (designed in the form of a letter) and «Tell me», which allows to arrange a present by means of different messages chosen from dozens of options. This gives the customer a possibility to deliver any emotion to the person whom the present is for.