The nationally important visual image of the Award instituted by Vnesheconombank
Award for Development, established by Vneshekonombank in 2012, is an annual federal award for outstanding achievements in the field of realization of significant national investment programs and projects aimed to the development of infrastructure, industry and territories, as well as small and medium-sized businesses in Russia. This is a new project of Vneshekonombank, invented to stimulate investment activity growth, form a positive image of Russia and contribute to the goals and challenges of the socio-economic development.
The agency has been asked to develop not only the corporate identity of the Prize, but the award set as well as the creative concept of advertising campaigns.
Inspired by one of the legendary symbols of the Russian avant-garde - Tatlin's Tower - DDVB developed a spiral shaped logo directed to the future. The typeface was developed specially for this project. Elements of constructivism are mixed with modern trends in this typeface. A mixture of uppercase and lowercase letters allows to stand the title line without any elements remote. The connection between round and sharp elements creates a soft and friendly shape, giving the inscription avant-garde contemporary look.