Bright circles in the basis of retail design
Obuv.com is an upswing chain store of fashionable and well-priced family-friendly footwear and accessories. Obuv.com existed in two formats: isolated stores and sales points located in big shopping centres.
To develop the retail design for Obuv.com chain store.
At first the company used the logo where the name was written in a single line which arose associations with an online shop. In order the name not to be read as a domain address, a new logo has been created where the company name was divided into two lines. The new logo represents an orange circle which contains the inscription obuv.com with a prominent word "obuv". The orange circle has become the basis of the company corporate design as this shape is very convenient in use and, besides, it draws attention. Also an arabesque of various colored circles was developed. Round decorative elements are very useful in designing different carriers in a single style - it is easy to inscribe navigation directions and price messages of the company in them. With the help of this technic the internal area of the stores was decorated: pylons, borders, sales areas. The in-store equipment is also decorated with a bright branded arabesque. A flexible system of signboard design which suits any format of the sales points has been developed. Brightly designed signboards and internal space of the stores help to attract buyers and communicate a wide product range of the company.