Visual image for the largest player in sphere of mandatory pension insurance
JSC «Future» (earlier JSC «Blagosostoyanie» – is private pension fund with 10-years experience and high quality competencies in sphere of mandatory pension insurance.
Nowadays, JSC «Future» is finishing the process of cooperation with another big fund – JSC «Stalfond» – as a part of reorganization process. As a result of mergering «Future» fund will enhance it’s leadership in the category and will become the largest financial institute in Russia.
To develop a modern visual image for JSC «Future», that will be able to “work” effectively with individuals and legal entities.
The meaning of the «future» is connected with hope of every person for the best. It’s appeal to the main essence of the pension fund’s activity. At the same time, this name plays an important role for the company itself, because of plans of the fund to raise the quality of the service and enhance the leading positions on the market.
That is why the image of raising sun, that forms a system of coordinates, was chosen as the basis of brand’s visual attributes. Corporate identity is build according to the logo’s grid. It is the geometrically adjusted composition, that illustrate the core principle of the Fund – cautious, transparent, responsible and effective way of caring money. Each of the departments of JSC «Future» got its own color grade: positive orange for individuals and technical silver-grey for legal entities.
JSC «Future» has already started to integrate brand attributes. The head of Future hopes that new corporate identity will be close to people, who want to plan their future and think of tomorrow.