Warm corporate identity for state support of entrepreneurship
Vnesheconombank has decided to rebrand its branches - Russian Development Bank, officially renamed the Russian bank for small and medium Enterprises (MSP Bank). MSP Bank is to implement the national program to support small and medium-sized businesses through authorized partner banks and infrastructure.
To develop a new identity for the bank, which should communicate the support of small and medium businesses and help the bank to look like a compassionate, reliable and transparent partner.
The proposed variant of the logo for MSP Bank - a stylized image of a pine cone - in addition to its visual appeal, originality and recognition, has also a positive semantic value.
Pinecone is a widely known symbol of wealth, material prosperity and fertility in Russian culture.
Such semantics suits the mission of MSP Bank and characteristics of its activities.