Optimization of the product matrix of the Company and the development of packaging design for different product lines
The "Mistral Trading" company have been producing and distributing the high-quality products of the grain milling industry for over 20 years. The company presents on the russian market about 20 brands from 31 countries in Europe, Asia, America, Africa and Oceania. The Company's products are sold in 25 000 outlets in 86 cities of Russia.
As a result of the brand-audit conducted by the "Mistral Trading" company, it was decided to organize its product matrix and to refine on the design of packaging for six product lines of its leading brand the "Mistral":
- Differentiatiation of the lines itself
- To provide the uniformity of the brand style and to deliver its key characteristics
- To make the brand "stand alone" from the competitors in the retail space
In order to differentiate a large number of different product lines, and at the same time, to enhance the overall brand awareness (maintaining the same logo) it was fined an effective solution - introduction of the special corporate element. So it was chosen the band, which transformed in certain letters , to make the difference between various types of products:
B - beans
G - grains
S - sugar
R - rice
C - cereals
Most of the "basic" assortment packages are richly illustrated. They are all carriers of the verbal information, that translates the specificity of the product and the processes of its harvest and transformation.
More over, as a part of the project the DDVB agency created a special design for the "premium" line named "Gourmet", that is standing "alone" in the assortment matrix of the Company.
Each package in this line is a real work of art, because of the efforts of the creative team. Design is got up with a unique graphic style, it tells a story highlighting the "Mistral" as an "expert" and "cosmopolitan" brand.