Radical rebranding of one of the biggest fish and seafood producers
Meridian TM has existed in the market for more than a quarter of the century, and within this time the trademark found its identity and captured its customer. However, taking into account dynamic development of the Russian FMCG market, changes in the customers' views on health and healthy nutrition, severization of the customers' requirements to the goods purchased, and considerable extension of the product portfolio of Meridian trademark, one can't but agree that the time for changes has come.
To develop the corporate design which corresponds new positioning and its further implementation in various media.
The new corporate design is friendly to its customer, it has become more cheerful, and it is ready for direct communication. Filling of the logotype with graphical elements representing various sea dwellers can be interpreted in view of diversity and a wide range of the product line. Soft but at the same time bright colors of the corporate design give the viewer a feeling of cleanness and environmental friendliness. Laconic typography and a recognizable corporate pattern provide the integrity and the variety of uses of the corporate design, and the color differentiation of the package helps the buyer save time while choosing the product. The new image of the company underlines its readiness to move forward, to comply with the growing requirements of its client. The developed corporate design looks very modern and light and highlights the new chosen brand line: «Healthy food for productive life».