A design concept of "Lyubimy Sad" juices in accordance with a bright, positive and active brand image
The Lyubimy Sad juices appeared on the market in 1999. Lyubimy Sad brand offered consumers' quality and cost juices from favorite fruit. In total there were 20 flavors of sale, including the first in the price segment below the average juice, enriched with vitamins.
To develop the design concept for the Lyubimy Sad brand.
DDVB has developed the design concept for the juice Lyubimy Sad, including development of a new logo for the trademark, the package design and brandbook. The idea delivers the main message of the brand – «For those whom I love, I try to choose their favourite things», and corresponds to the brand image - bright, positive, and active. The design concept allows Client to form easily a single corporate block in the retail chain. The upper part of the package differentiates the brand selection into sub-brands and tastes with the help of the developed system of color identification. Continuity with the existing design has been achieved due to vertical placement of the logo on the package.