The updated package of №1 kvass in Russia
The «Ochakovsky» kvass, the ownership of the largest producers of beer and soft drinks in Russia – the «Ochakovo» company, has been a recognized leader in the Russian kvass market for many years. The product has been presenting on the shelves in shops all over the country. It has a wide circle of loyal customers of this traditional national drink. The «Ochakovsky» kvass is the first fermented kvass in Russia. It produces with the help of classical technology, using lactic acid bacteria. Made of natural ingredients, it perfectly refreshes, braces up and gives you strength. All of this makes the «Ochakovsky» kvass full of healthy and tasty features and differentiates it from competitors.
The challenge is to renew the visual image of the brand and to form a new perception of the beverage as the modern and up-to-date product in the eyes of more young auditory, as well as to save the continuity of the existing design and the basic attributes of the brand.
The concept of the new visual design based on the idea that kvass today - is a popular, natural and healthy beverage for everyday life. The new design of aluminum cans and PET- bottles is made in a modern, laconic and positive way. The creative team of the DDVB agency increased the accent on the authenticity of the brand, highlighted its key attribute - stylized «O» letter - and made colors, common for the brand, more active. In addition, the redesign of the kvass can help buyers easily read all relevant information concerning the natural ingredients and special benefits of double fermented kvass from the «Ochakovo» company.