New emotional image of the largest insurance company of Russia
Ingosstrakh is one of the largest Russian insurance companies, rated top 10 among insurers of Russia.
To rebrand Ingosstrakh company.
The updated corporate identity of Ingosstrakh company is destined to provide the integrity of all marketing communications of the company given that Ingosstrakh simultaneously cooperate with two types of clients: legal entities and individual persons.
The visual image of Ingosstrakh company is adjusted towards greater emotionality - transparency, attentiveness and friendliness.
As part of creation of the corporate identity the following activities have been carried out:
The logo design has been refined;
Business documents have been prepared;
The conception of interior design of sales offices has been developed;
The corporate website; outdoor visual identification (outdoor signboards, pointers, vehicles advertising);
P.O.S. materials and souvenirs;
The standards of preparation of print media materials and the design of the corporate presentation;
The guidance on use of corporate identification elements.