Exclusive sub-brand for one of the leaders in the mass segment
Ingosstrakh Exclusive is a new activity of the leading insurance company Ingosstrakh dealing with insurance of the property included in the highest price segment. Ingosstrakh Exclusive offers its clients personalized service combining management of insurance products and professional consultations. The philosophy of Ingosstrakh Exclusive varies notably from the philosophy of the Ingosstrakh brand on the whole. The project implied the necessity to reflect this specific insurance perspective preserving the continuity of the Ingosstrakh brand stylistics.
To develop a corporate identity for Ingosstrakh Exclusive Company.
The Ingosstrakh Exclusive corporate identity was based on the combination of dark golden shade and the corporate dark blue color of Ingosstrakh. In the logo for Ingosstrakh Exclusivee classic Italic font underlined a high level of the company services. The image of a cone as a symbol of success and wealth was taken as the basis of the corporate pattern. The general stylistics of the pattern applied to the works of painters of the beginning of the XXth century belonging to the artistic group «Mir iskusstva» as the most elegant period in the history of Russian fine arts. Combination of the colors and the corporate pattern allowed us to achieve great recognizability and stylishness as well as to render the luxury feeling in all the elements of the corporate identity. The booklets for Ingosstrakh Exclusive were developed in an unusual design: their production implies usage of high-grade materials and technologies. Illustrations and photos of famous authors were used as part of the design of printing materials. Flexible positioning, beautiful photos, an unusual format and complicated printing technologies - all these factors made the printing materials of Ingosstrakh Exclusive irreproachably stylish and chic. The design of the Ingosstrakh Exclusive website was developed in the same style. That's why in DDVB had to create an atmosphere of selectness, comfort, and elegance in web-design. The key function of the website is «Engagement into conversation» - supporting the clients' lifestyle. Ingosstrakh Exclusive managers will be able to provide their customers with personalized services, equal to their level.