Luxury Image booklet in silver-gray tones
Imperial company is one of the leading companies in the world, offering a full range of services related to the construction, management and sale of yachts, as well as charter organization.
It was needed to develop an image booklet for Imperial to impress VIP-audience and inform them about company's services .
To maintain VIP-status of the company in developing the concept of the booklet, it was decided to use cold gray-silver color scheme, which together with other elements of the booklet created a sense of physical touch of premium yacht. For example, the built-in cover details resembled bolts and silver finish pages were associated with high-end surface vessel. High-quality pictures as well as the minimum amount of text were used in booklet layouts. Slim and elegant font emphasizes the lightness and the premium aesthetics of booklet as a whole. Cycled black-white-gray gamma was mixed with bright blue accents, and cold restraint black and white photos are mixed with rare colored photos. The booklet was printed in a non-standard format A3 + on a very thick paper. Two spreads, drop-down into three bands, set interesting temporhythmics to the whole booklet.