New visual image for the main retail brand of the country
GUM (State Department Store) - a large shopping mall in the center of Moscow, which occupies an entire block of China-town and out of the main facade of the Red Square. Monument of pseudo Russian architecture of federal significance.
To develop a logo, trademark and brandbook for various elements of corporate identity.
Building facade shape, reproduced with documentary precision, was used as an element of corporate identity GUM.