Positioning, name and corporate identity for the premium furniture brand
A new manufacturer of soft furniture launches its brand on a market.
To develop the concept of positioning, name, slogan and corporate identity for an upscale stylish furniture manufacturer .
Developed brand positioning for Genau brand is about a special area that forms a unique comfortable atmosphere of a European image and style of life. It is «the official representative of the European quality and style of life». DDVB specialists developed Genau brand name, which translates from German as «Exact». This simple and powerful word delivers brand’s positioning directly.