Corporate identity for the insurance agency of international trade and business
Insurance agencies support international trade and business while business extends abroad, especially in risky areas. Thus, the agency is a part of the elite club of state insurance agencies throughout the world.
To develop a corporate identity for EXIAR, corresponding to the level of the agency and elite club of insurers.
Pseudo volumetric logo symbolizes the constant movement of goods and money around the globe. Two colors - red and blue, form interflowing elements in shape of the ball just as the arterial and venous blood provide vital functions in the body. As part of corporate identity interesting decorative solution that exploits the idea of the infinite movement of goods and money around the world was developed. Author’s illustrations are silhouettes of recognizable objects, entwined with ribbon, that reflect the international orientation of the company.