The new face of the leading Russian party
All-Russian political party United Russia is an officially registered political party in Russia, the largest party in Russia. As a result of the 2003 elections, United Russia got parliamentary majority in the State Duma.
Redesign of United Russia corporate identity.
For the first time in the new political history of the country the party addressed a professional design studio asking it to change the branding. Following the results of the pitch, DDVB was commissioned to redesign the existing corporate identity. While developing the logo, DDVB had to keep continuity and add a graphic character and processibility to the symbol. During the project the corporate block was redesigned, the absolute symbols of the corporate design for business documentation, outfit, and other carriers were developed.