Corporate identity for the Russian charitable organization
"Pediatric palliative care " – the Fund of palliative care development - Russian charitable organization founded for the promotion and development of palliative care for children. It offers a comprehensive approach to the ill child having a limited lifetime due to an incurable disease.
The Fund was established in 2011 and its main purpose is about systematical development in the field of palliative care, introduction of innovative international practices and rising awareness of the society.
The Fund relies on the experience of leading Russian and foreign organizations in the field of charity and palliative care for children and actively cooperates with the experts, health professionals and volunteers.
To suggest a visual identification system for the charity fund
The «PALLIATE» verb means to protect and facilitate, when cure is no longer possible. "Even if the child can not be saved or cured, his life is still possible to change for the better" - a phrase which perfectly describes the main idea of the Fund and the mission of each of the employees.
The image of caring, compassion and love was reflected in the new company’s logo - two elephants - where the big one protects and supports the small. The new pattern of colorful children's drawings highlights the Fund’s specialization on pediatric palliative.
The visual style looks friendly and "warm" and the bright blue color supports the feeling of calm benevolence.