The "summer" packaging design of the most unusual brand in the "Ochakovo" company portfolio
In anticipation of the summer season, the "Ochakovo" company, which is the largest Russia's producer of beer and soft drinks, has decided to please their customers and renew, perhaps, the most unusual brand in Company’s portfolio – the “Buksir” beer.
Technologists of the Company improved a drink recipe. Beer has become more saturated, with malt flavor, caramel tones, spicy, bitter and unobtrusive light hop aroma.
To develop a new story of the "Buksir" packaging design, maintaining the overall design concept of the brand.
New design fully retaines light and ironic visual image of "Buksir", that have been met with such hospitality by customers. Now design represents the development of "beer adventures" story of the small boat and his cheerful team.
At this time, "Buksir" and the brave crew changed the sea space on the river views, dropped anchor near the sandy shore in order to sunbathe and go fishing. But their appearance aroused great interest among unusual and funny characters who have decided to make sailors a company and enjoy their beer.
What kind of characters? To answer this question, it is not enough to examine briefly the whole package – you should look at the cans and bottles of "Buksir" for a long time, paying attention to more and more new funny parts.
Balanced, light and easy to drink beer in the new design has already appeared on the shelves.