Unique packaging design, revealing a magical world in a box of cookies
The "Mistral Trading" company presented a new product to the market - a real homemade premium cookies, made following a tradition recipe and without any preservatives. There are two types of cookies in the product line: traditional American and oatmeal cookies.
The new product hold together a warmth and aroma of baguette and provide the unique taste of the cookies from the small bakery, where traditions and recipes are valued above all else.
To develop the packaging design for 6 SKU of Blazh.
While developing a project, the name Blazh, proposed by the client, had been approved, so it became the basis of the general packaging concept.
The creative idea was realized in the design, imitating with the help of 3D-illusion the transparency of box walls. Cookies are like floating on a clouds and feeling the real bliss, the piece of which is given to the customer. An elegant lettering for the name and flavors of cookies was created special for this packaging.
Romanticism and finesse of the design were supported with Blok’s poetry: "Erase the random traits, and you will see - the world is wonderful", placed on the side of the box. On the back you can see the magic hand with a butterfly-net, that tries to catch the cookie.
As a result, the agency turn the habitual consumption biscuits in the little miracle, in which the customer is directly involved.