Self-positioning of the most popular Baltika brands
Baltika is developing a strategy of self-positioning of its most popular brands.
To develop a concept, a trade mark, label and packaging line for the brand, previously known as Baltika 9 Extra.
A new sub-brand name Nine Strong. The sign and the fonts now express activity and individuality, colors of the package also changed significantly. The new design is based on international industry standards and takes the increased needs of Russian consumers into account.