The top car dealer rebranding
The new brand positioning sounds as «The World of Cars for the World of People». Active participation in the development of a new brand platform was kept by international expertsfrom Interbrand branding agency. The existing Avtonir’s system of visual communications was unable to express its «new» character — dynamic, positive, and friendly.
To develop Avtomir's new brand image and harmonize it with the changed brand values having ensured continuity with the existing visual image.
Within the framework of the project works the agency renewed the major absolute symbols of Avtomir corporate identity.In accordance with the restrictions specified by the Client (not to alter the logo and the corporate color scheme), DDVB decided that the main «carriers» of the new brand character would be represented by an additional style-forming element in the form of bright «fast-moving» stripes as well as by the recognizable style of photography images.