Maintaining continuity with the parent company in the development of corporate identity
Managing company Alfa-сapital was created as part of Alfa Group Consortium.
To develop the corporate identity, keeping continuity features of the Alfa Group corporate identity.
In order to preserve the continuity features of the consortium, DDVB decided to retain the distinctive colors of Alfa Group in the corporate identity. Stylized image of «A» letter in a circle which represents the growth of capital was used in logo.Thanks to the solutions taken, Alfa-capital became recognizable, and this made it possible to improve the image of the newly formed managing company.