Elegant visual image of VIP-banking services
The existing corporate identity, very bright, positive, aimed at attraction of a great number of clients, but did not allow to develop VIP services to the full.
To develop the corporate identity for the VIP business line of the Bank.
DDVB took into account the main framework of the Bank corporateidentity, but at the same time managed to introduce new elegant elements. Having excluded the green colour and having introduced the golden and the black ones, DDVB attained additional stylishness. They picked a photo sequence, developed various print layouts and a new design, along with a unique framework for welcome pack (the golden card). As a result, the renewed design came to be refined and elegant. It suits very well a precious image of VIP service.