Creating a corporate brand for the "Gazprom" oil business corporation
Gazpromneft is a vertically integrated oil company, which main activities are the exploration and development of oil and gas, marketing of produced raw materials and the production and marketing of petroleum products.
To develop the corporate brand Gazpromneft.
Development of the corporate brand Gazpromneft was based on the existing logo of the brand which was destined to demonstrate the loyalty of Gazpromneft to its managing company - Gazprom. The basis of the developed brand identity was formed by the corporate picturesque element which was further implemented in all media of the corporate identity. All the worked out standards of brand identity were assigned in company's brandbook.