ул. Земляной вал,
д. 46, офис 41
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The new Ochakovo brand for DDVB portfolio

Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M

The basic principle of "Ochakovo" is a production according with traditional technologies. All drinks in the wide range of the company are made on classic recipes and from natural ingredients.

Nowadays, mead - a drink with great history and deep national roots - is gaining popularity. "Ochakovo" appealed to the specialists of the DDVB agency with the intention to develop a new brand of mead, that stands out from the competitors on the shelf and is able to attract young audience attention with its modern look, becoming thus more tasty and healthy alternative to the usual low-alcoholic drinks like beer and various cocktails.

In solving this problem the project team took a fresh look at the mead as tasty, but very "conservative" drink. As a result, the trademark received not only a new name - Medovukha "M", but also a quite unusual design concept, confirming the idea that traditional does not mean archaic. The visual image of the brand got an open, positive, but at the same time soft and unobtrusive character.

The products under the new brand will appear in the retail chains of  Moscow region and other big  cities of Russia in the near future.

 

 

16 December 2015
2016
06 22
The "Ochakovo" company in partnership with the Agency presented a series of new delicious products
06 17
The Agency got the "Gold", two silver and three bronze medals
06 08
A creative director of DDVB joined the judging panel of the main industrial event of the year
04 13
Creative Director of DDVB Dmitry Peryshkov and Director of Strategic Planning and Marketing Dmitry Strukov told about how one word can bring billions on the Branding Day-2016
02 16
Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding
2015
12 25
DDVB’s cases in the main chart of the year by What the pack
12 16
Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M
12 15
Dmitry Pioryshkov and Dmitry Strukov talked about corporate branding with HSB students
12 14
Chief Creative of the DDVB agency discussed works of winner of Red Apple - the largest advertising festival
12 07
Chief Creative of DDVB became the best one in the "Non-commercial services" category on Kotler Awards Application, awarded for contribution to the development of the industry