Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding /p>
On the 10th of February the chief of creative Alexsander Kovalenko was one of the speakers – leading experts from the agencies-members of RBCA on the largest international forum within the business-conference, devoted to FMCG-branding.
While listening the lecture, visitors got to know, how packaging can interact with consumer in the situation, when it’s the only channel of communication and when there are some promotion problems (taking into account the current political situation that becomes extremely important). Alexander also shared the expert opinion of DDVB about the functions of packaging and its place in the marketing activity of FMCG brands and considered the most relevant and interesting cases in the consumer branding area.
From 8 to 12 of February in Expocentre Fairgrounds took place the 23th international exhibition for food, beverages and food raw materials «Prodexpo-2016» - the largest event in Russia and Eastern Europe food market.
This the most important projects for the food market received the highest recognition of the exhibition community. The proof of the efficiency of "Prodexpo" for business development is the stable growing interest among exponents and visitors.