ул. Земляной вал,
д. 46, офис 41
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DDVB shares a recipe for success on PRODEXPO-2016

Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding /p>

On the 10th of February the chief of creative Alexsander Kovalenko was one of the speakers – leading experts from the agencies-members of RBCA on the largest international forum within the business-conference, devoted to FMCG-branding.

While listening the lecture, visitors got to know, how packaging can interact with consumer in the situation, when it’s the only channel of communication and when there are some promotion problems (taking into account the current political situation that becomes extremely important). Alexander also shared the expert opinion of DDVB about the functions of packaging and its place in the marketing activity of FMCG brands and considered the most relevant and interesting cases in the consumer branding area.

 

From 8 to 12 of February in Expocentre Fairgrounds took place the 23th international exhibition for food, beverages and food raw materials «Prodexpo-2016» - the largest event in Russia and Eastern Europe food market.

This the most important projects for the food market received the highest recognition of the exhibition community. The proof of the efficiency of "Prodexpo" for business development is the stable growing interest among exponents and visitors.

16 February 2016
2016
06 22
The "Ochakovo" company in partnership with the Agency presented a series of new delicious products
06 17
The Agency got the "Gold", two silver and three bronze medals
06 08
A creative director of DDVB joined the judging panel of the main industrial event of the year
04 13
Creative Director of DDVB Dmitry Peryshkov and Director of Strategic Planning and Marketing Dmitry Strukov told about how one word can bring billions on the Branding Day-2016
02 16
Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding
2015
12 25
DDVB’s cases in the main chart of the year by What the pack
12 16
Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M
12 15
Dmitry Pioryshkov and Dmitry Strukov talked about corporate branding with HSB students
12 14
Chief Creative of the DDVB agency discussed works of winner of Red Apple - the largest advertising festival
12 07
Chief Creative of DDVB became the best one in the "Non-commercial services" category on Kotler Awards Application, awarded for contribution to the development of the industry